Radio Advertising Is Worth it When Used Correctly
One of the most common mistakes people make when advertising on the radio is not following through with what is required to make the most of their radio ad campaign. This article should help you better understand what it takes to create an effective radio ad commercial campaign and clear up the question of: Is radio advertising worth it?
Frequency is Key to Any Radio Ad Campaign
People need repetition in order to make them take action. Therefore, you need your radio ad campaign playing your message quite frequently. Is radio advertising worth it if you only air your message a handful of times? No. Even on the most popular of stations, this will yield poor results. Wherever our radio ad campaign is running, the commercial itself needs to run frequently. Several times a day at a minimum on the days you are targeting. Five to ten airings of your radio commercial is ideal. This is especially important for political radio commercials.
Targeted Radio Stations Are Important
Just because a radio station boasts about holding the most listeners doesn’t always mean it will be the most effective for your campaign. You need to identify what station holds the right audience, not just the most. The “right” audience will depend on who you are targeting. Sometimes the “right” audience is on a lower rated station, which can translate into a targeted radio ad campaign and lower air-time costs.
Compelling Message and Offer Are Needed
Is radio advertising worth it? Not if your message is weak. This is often one of the most frequently missed opportunities in a radio ad campaign. The best time slots are not everything. If your message is not connecting with your potential customers your radio ad campaign will fail. Think about what motivates customers to come to you, and give them a solid reason to do it. Promotions and clear, strong offers are needed to get this off the ground. If your offer sounds skimpy, your customers won’t care.
Still Wondering “Is Radio Advertising is Worth It?”
I know, it seems like a lot to take in. It’s confusing by how many elements need to be in place to make a radio ad campaign work. That is why I’m here to help. My company helps businesses small and large navigate the field of radio advertising from the creation of the radio commercial to campaign planning and rate negotiation with the stations. Because of our buying power, we can probably help you get on the air cheaper than you could on your own or by working with a sales rep from a station.
If you would like to learn more, fill out the form at the bottom of the page or call me direct at the number listed at the top of the page.