How do your customers speak?

How your
customers
Speak

How do your customers speak?

All too often business fall in the trap of speaking to our
customers/clients in "industry speak" - Using phrases and words
that WE use daily but are of little to no value to our customers,
because THEY don't use them in normal conversation. Speaking in
these terms is a one way ticket to making a potential customer loose
interest in your message, and may also come across as pretentious.

With-out even realizing it, we could make a customer feel very
inferior just because of the words we use. There's a fine line
between sounding educated and experienced in your field and
sounding like you have no clue what a customers needs really are
because you are caught up in technical industry terms.

Take a look at your website, your marketing literature, radio
commercial or tv scripts - any place you are conveying a
message to the public. Ask yourself three simple questions, and
answer them from the stand point of your potential customer

1. Is your message clear, concise and to the point?
2. Is it using terms most anyone could understand without having
knowledge of your industry terms?
3. Is there a clear benefit in my offer that sets me apart from the
competition?

Three simple questions to ask yourself, that in turn could do
wonders to your customer relations and ability to bring in new
business.