Radio Commercials .... That Deliver Results

What makes your business
unique?

What makes your business unique?

If your answer is something along the lines of “service” or “selection”… please
try again. Because chances are - your competition also tells your shared base
of potential customers the same thing.

Even if the reality is - You truly do have the best “service” and/or “selection”. In
the minds of your potential customers - Who is unique?

The answer: Neither.
No matter how many times you say it.

Standing apart is what drives a business ahead of its competition.

Q- If a consumer had never tried Cola #1 and Cola #2, yet both Cola’s claim to
have the most refreshing cola, how would the consumer know what one to try?
A- They wont. They would randomly try one and hope for the best.

Are your new customers feeling the confusion and “hoping for the best” when
they contact you? This can be a hard question to answer, because it forces us
to take an honest look at our business and marketing. We all believe that we
offer “the best”, and if the consumer just tried our brand, they too would feel the
same. While this may be true – First the consumer needs to experience what
we offer before making that judgment call. Getting them to this step by
showcasing what makes you Unique is key.

In future marketing efforts - ask yourself. What makes my business Unique?
Really think about it, don’t just throw down the old tired answers. Be specific,
be honest, and most importantly be you.

Customers respond to honesty and personality. If they believe that your unique
points are true, you may just find yourself with a whole new lineup of
customers.

Tony Brueski
tony@bestradiocommercials.com
(231)-468-9972