Radio Commercials in Tough Times

Radio Commercials in tough
Times

When the country is spending less, consumer confidence levels are down,
and the over-all outlook for the immediate future calls for more of slowdown
before a pickup, how do you still drive customers to your doorstep?

I heard a radio commercial the other day for a local bank. It wasn’t a booming
voice-over offering $25 if you open a new checking account, instead - it was the
voice of a customer. A customer talking about how his family had banked with
this company for years, even during the original great depression. It went on to
re-enforce a sense of community, and through thick-and-thin this bank was
going to be there for them, no matter what. The president of the bank came at
the end with a message of re-assurance, and care for the community. It
sounded honest, real and very powerful. It talked about the company’s history
and their stake in the community as well as its customers. I asked myself -
Who would I rather bank with if I were to open a new account? The one with the
cheap frills of a free $25 check, or the one that has acted responsible over the
years, is part of the community, and stood up to the last great depression?

Are people reacting to recent news with their pocket books? Yes. Are they still
spending their money somewhere? Yes.

Right now, the consumer is looking for sure bets on almost any and every
purchase they make. They will do one of two things.
1- Buy for ultra cheap.
2- Buy from those who they have a high level of trust and confidence.

If you can’t afford to offer goods or services for ultra cheap, a high level of trust
and confidence could be your life line. If you can offer both, even more power to
you.

Before you put your next radio commercial together – ask yourself:

-How has your business come through for your customers over the years?
What were some of the best success stories?
(Maybe ask some of your best customers to say a few words about your
business in a commercial)

-Why now – on a human emotion level, is it important for your target customers
to use your goods or services?

-How will you be there for your customers down the road in a few months?

Communicate these messages of honesty, stability and trust to help whether
the storm.

For a FREE MARKETING ANALYSIS and consultation contact us today at (231)468-9972
or email us here.
Or visit http://www.bestradiocommercials.com
http://www.bestmediaplacement.com