Radio Commercials .... How to Bribe Your Customers

How to Bribe Your Customers

If you are currently airing a radio commercial, or are thinking about airing a
radio commercial for your business – take a moment to think about the content
of that radio commercial. Is it compelling? Does it offer your customers a
reason to contact your business? Is it an offer your customers can’t refuse? If it
isn’t, you may want to create a new radio commercial.

A key difference between an effective radio commercial and an in-effective
radio commercial is the offer in the message. Of course, the amount of
exposure your message gets is the other half of the coin, but the offer is just as
important. Let’s stop for a moment an think about your customers, what can
you offer them to “seal a deal”? What are you willing to give them that the
competition isn’t. This needs to be a solid, REAL offer. A percentage off “if they
tell you they heard your commercial” is NOT what we are talking about here –
ploys like this are not compelling enough and rarely ever work.

For example, I recently heard a car radio commercial. (Who hasn’t?) This
commercial stood out from the rest though… Was it because it talked about
“slashing prices”, “once a year sales”, or “put zero down and drive today”??…
No… Almost every car commercial ever created says these tiered cliché’
messages, and guess what… no one hears them. Because these radio
commercials are “white noise” to the listeners due to their overuse.

What I DID hear in the radio commercial was the words “Free Car”. It stood out;
because this is an offer I do not hear often. Even though there are restrictions
in this promotion - it grabbed my attention. I’m not neccearly in the market for a
new car, but “if you buy one car and can get a free one, I may just check this
place out” I thought to myself.

I am not saying you need to give away a free car, but think about what you are
willing to offer a new or loyal customer if they make a purchase with you – and
showcase it! It’s throwing a bucket of blood to a pack of hungry sharks. They
are in the water… but you don’t see them until the offer is made! And in today’s
economy, blatant offers of great value GET ATTENTION!

For a FREE MARKETING ANALYSIS and consultation contact us today at (231)
468-9972 or email us here.
Or visit http://www.bestradiocommercials.com
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